For a long time I’ve wanted a way to measure arbitrary website engagement – a way to give individual pages a score out of 100, so that as a site owner I have some clue about which pages are performing better than others.
I’m sure there must be products like this out there but I’ve not come across them, so I wrote a basic “plugin” for Google Analytics to do it.
I call it Page Engagement Score, or pes.js.
With pes.js you can give any clickable element on your page a value. As a user interacts with the page, the things they click on contribute to that page’s score. Then, when the user leaves the page, a calculated score out of 100 is sent to Google Analytics.
Simply add a data attribute to any element you want to measure:
<a href="#" data-pes-value="50">I'm worth 50 arbitrary points</a>
I’m not sure how useful it’s going to be yet. I’ve put it on Github so anyone can
Why not give it a try?